In the latest Idaho Business Review there is an intriguing article on ‘The Cheesecake Factory’ and their effective word-of-mouth marketing campaign and the success that followed. The company has been around for a staggering 28 years and has never formally advertised (television, radio, or print) while relying on only word-of-mouth advertising generated from high-quality experiences with memorable visits. The passionate customers who crave the company’s delicious cheesecake are all the marketing that Vice President of Business Development, Howard Gordon, needs to keep them coming back.