A new survey by CTR Market Research revealed that teenagers in China’s metropolitan cities represent a large pool of emerging consumers whose habits should be closely monitored. According to the new market survey, an estimated 44% of all teenagers in these Chinese cities have bank accounts and monthly income in excess of 200 yuan or $25 U.S. dollars.

The survey used a represenative population size of 8,000 students in 8 big cities. The survey revelaed the untapped consumer potential of this market used 62.5% of their monthly income on food and beverage items while spending nearly 50% of their monthly income on online games. The untapped market of online American made videogames in the Chinese market should be huge it was concluded. The technologically savvy Chinese teenagers also spent a large amount of their income on MP3 players, digital camera, and mobile celluar devices.

The purchasing habits that were revealed from this study should lead to the development of better targeted products in the country and countries of the European Union and North American states enter the Chinese market I can only assume. Read

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