Today, the Council of Better Business Bureaus and the National Advertising Review Council announced the establishment of the Children’s Food and Beverage Advertising Initiative. The volunteer based program is comprised of 10 major companies and will work to shift away advertising messages of fatty foods from children. Particpating companies include; Cadbury Schweppes, Coca-Cola, General Mills, Pepsi, McDonalds, Kellogg, Kraft, Unilever, General Mills, and Campbell Soup.

Will marketers stop marketing fast foods and soft drinks to children under 12? I highly doubt it and self-regulation like this will never work. Read