Advertising messages are increasing everyday and young Ad Students are looking for new ways to form company branding in your mind… even in the checkout lane.

According to AdAge.com, “That plain-black conveyor belt at the grocery checkout line is the next stop for ad creep.” Frank Cox, the President-CEO of EnVision Marketing Group in Arkansas has patented this silly system of marketing with “photo quality” images and branding on conveyor belts. The Vice President of the company, Andrew Moreau said that “You can’t promote on it and can only change the message every two weeks. It really only works to raise brand awareness.”

Currently they are testing this new form of advertising in 13 stores. My guess is that the cost is going to be too high, especially for advertisers that I know who have a different message almost every week. The inventors feel this type of advertising will become the norm in retail giants such as Wal-Mart. Capital investment in a printer that can print on the belts can cost upwards of $400,000!