Britney Spears Comeback - Marketers Perspective
Marketing News November 17th, 2006

Britney Spears, only 24, has two kids and a dead beat husband. The pop star recently filed for divorce citing “irreconcilable differences” which came to suprise to no one. Ever since she was married to Kevin Federline that has been nothing but harmful tabloids and gossip magazine reports on the couple.
It’s suprising how Spears went from the top of the pop charts to the white trash bin in less than two years. Spears spotlight did not diminish when she married Federline but her star power sure did. “It was almost like she took a poison pill,” Schinman said. “(Federline) was a weed that touched every aspect of her personal and professional life. The minute they met, she started her downfall as far as record sales, touring, TV shows and her image.” Read



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