Budweiser wants to attract more young male viewers. Anheuser Busch announced Wednesday it will be launching Bud TV. The web based video network will be launching in February and try to capture the success of YouTube and other video/social networking web sites. The company plans to feature humorous ‘webisodes’, sporting events, consumer generated content, field news reports, celebrity interviews, music downloads, and comedian vignettes. Anheuser’s marketing plan for Bud TV appears to be heading in the right direction. Unlike many corporate “MySpace” profiles, the Bud TV move to capture young male viewers will request true involvement from visitors. The whole reason YouTube, Myspace, and Facebook became successful was that they were social networks created and driven by the consumer. Anheuser understood this and the company hopes to create entertainment for young viewers that fits directly with their lifestyles in a fun and engaging way.

Corporations must understand that the consumer rules the internet and recognizing the consumer’s individuality is of utmost importantance to an online campaign. Subjective decision makers on a campaign like this will never work. The old timers in the boardroom will likely have little say on a move such as this one. Thankfully, it appears the ‘freedom thinkers’ of the 21st century have stepped up the plate and will blast a homerun this February with Bud TV. (Bud TV Logo Made By Caffeine Marketing)