Now this is an advertising print campaign that caught our eye! The adverts are brought to the marketplace by the popular Lavazza Coffee brand of Italy. Interesting imagery but we’re not really sure about the correlation between naked bodies and coffee beans. Coffee is a stimulant and the images are stimulating too - OK maybe we’re reaching. The ad copy reads; “Italy’s Favourite Coffee”

The art direction and creative photography of the graphics were produced by renowned advertising photographer Eryk Fitkau. He is best recognised for his specialized methods of post-production which include unique techniques for double exposing images and hand colouring.

Too bad Lavazza beat us to it though because naked bodies and Caffeine Marketing – well that’s another story. Even if it is narcissistic, we think that these graphics are just the type of promotion that would better suit our own brand identity goals.

Nuf said, study the ads, critique the ads, debate the ads – we just hope you enjoy them over another cup of your daily marketing news.