Cartoon Characters Grace Fruits And Veggie
Marketing News September 7th, 2006
Cartoon Characters have traditionally been meant for sugary rich and fatty foods geared towards children. Now, a number of Nickelodeon, Warner Brothers, and Disney characters have began gracing the covers of fruits and vegetables. Entertainment companies are now looking for healthier alternatives to put their characters on. Fruit and vegetable growers have reported an increase in sales since the branding was implemented. More importantly, the kids seem to be ‘biting’ into the core of this move.
Truly, branding does have a significant impact on foods no matter how sugary good or healthy they are. ”As long as cartoon characters are used to sell junk food directly to kids, then the entertainment industry is partially culpable for the childhood obesity epidemic,” said Harvard Medical School psychiatry instructor Susan Linn. Read More >>



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