In overly ‘amazing news’ CBS is planning to advertise on eggs.

“In September, CBS plans to start using a new place to advertise its fall television lineup:
your breakfast. The network plans to announce today that it will place laser imprints of its
trademark eye insignia, as well as logos for some of its shows, on eggs — 35 million of them in September and October.”

At this point I was just dumbstruck at the desperation of today’s world of advertising.

“CBS’s copywriters are referring to the medium as “egg-vertising,” hinting at the wordplay they have in store. Some of their planned slogans: “CSI” (”Crack theÂ� Case on CBS”); “The Amazing Race” (”Scramble to Win on CBS”); and “Shark” (”Hard-Boiled Drama.”). Variations on the ad for its Monday night lineup of comedy shows include “Shelling Out Laughs,” “Funny Side Up” and “Leave the Yolks to Us.”"