Marketing NewsPricewaterhouseCoopers’ (PwC’s) has recently released its’ tenth annual Global CEO Survey. The findings reveal that the majority of the 1,100 CEOs surveyed are bullish about the prospects for revenue growth concerning their respective companies.

The CEOs represent businesses from 50 different countries with more than 90 percent of them expressing an expectation of business expansion that will be fuelled by improved market penetration, increased geographic expansion and more merger and acquisition activity - often across borders.

Among concerns, 73 percent of the respondents’ site over-regulation as the primary threat to conducting business followed closely with 72 percent seeing a lack of skilled labour as a challenge. 66 percent see low-cost competition as a threat to earnings.

65 percent see active engagement in social issues as a key factor in the recruitment and retention of employees. Surprisingly, 59 percent of respondents fail to see a threat of global warming or climate change as a major concern for business prospects.

Roughly 75 percent of these world CEOs agree that continued and sustainable globalization is beneficial for both developed and emerging markets. To download the report, go to 10th Annual Global CEO Survey.



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