Coors Light Beer has recently made a push to broadcast Super Bowl XLI in multiple languages when it airs on February 4th, 2007. The nation’s growing number of Spanish speaking citizens is the reason Coors is backing the initiative. As the official beer sponsor of the NFL, Coors revealed that 77% of Hispanic males ages 21 to 34 are NFL Football Fans.

“The popularity of NFL football among Latinos in the U.S. continues to grow at an accelerated rate,” said Paul Mendieta, Coors marketing director, U.S. Hispanic and Latin America. Expect to soon see Super Bowl themed packaging from Coors that uses both English and Spanish tag lines that read “One Game. One Dream.” Coors will also be sponsoring the Tazon Latino I (Latino Bowl I) which is the first nationally televised flag football game between former Latino celebrities and former NFL stars which will air Feb. 3rd at 5 p.m. on Telemundo.