Disney creation, Tinker Bell, will adorn the cool girls backpacks and clothing this school year, at least if market research agrees with Disney’s forecasts.

Starring in her own feature film (debuting in 2007), Tinker Bell will be on the cover of backpacks, sweat shirts, and denim jackets in the hope of gaining some brand exposure for the upcoming film. The main demographic for Tinker Bell and her fairy friends tends to be the young grade-school group of girls. “Girls 6 and up — they want to be Tinker Bell’s friend,” maintains Jim Fielding, executive vice president of retail, sales and marketing for Disney Consumer Products. “She’s a little sassy and has a fuller life. She has an aspirational lifestyle.”

Little Tinker Bell isn’t alone in the fight for market share amongst 6-9 year old grade school girls. Hasbro is rolling out “The Littlest Pet Shop” characters line while Mattel is busy revamping the classic “Barbie” line. Traditionally, Tinker Bell has been left in the shadows of Peter Pan. Disney acknowledges there’s a market they need to penetrate and with this move and the upcoming film (voiced by Brittany Murphy), the company hopes to once again show the world a star.