How to Sell a Million Dollar Product
Marketing News, Business Marketing, Bizarre Marketing, Advertising, Branding March 28th, 2007
A high touch and consistent approach to sales management and training can significantly improve the selling skills and techniques needed by your organization’s sales professionals. A clear understanding of buyer/seller rapport, sales call planning, questioning and listening skills, presentation skills and closing strategies will drive the top line results for any business.
The goal is to achieve a solution driven sales approach to your customers most pressing needs. To find those pressing needs, go get some real marketing muscle.
To master the art of selling, the following three adverts are required viewing. They are brought to you by the very serious, big brand folks at IBM. Big Blue knows a thing or two about how to target the right customer. Watch each spot back to back - too funny. We all know a Bob Hooey or two in the real world of corporate sales. Did we mention that they’re too funny?
So, are you a farmer of a rancher? Now go sell something!



Leave a Comment
You must be logged in to post a comment.