The new advertising campaign, Viva La Glam stars Lisa Marie Presley, Debbie Harry, Eve and Dita Von Teese. The unusual mix of celebrities are busy on the marketing campaign trail to promote a line of lipsticks and lip glosses whose profits will be donated to HIV and AIDS research programs and treatment. The cosmetic company, MAC, has already helped raise over $70 million dollars for the campaign and put it to good use. Although Presley does not consider herself a beauty expert she has commented that she wants to put her best foot forward for the good of the campaign.

Presley may have been chosen for her colorful fanbase, which she herself describes as, “80 percent gay, young girls, bikers, women my age and then some occasional Elvis fans.” Read More >>