The growing importance and usage of online publications by young teens and adults (which will continue to use them as they grow older) is helping publishers who seek to connect with young students in college who move constantly from home to the dorms to an apartment.

To help detour the hassle of ever changing addresses of readers, many magazines are now offering free subscriptions to their titles via email. The push for magazine to email conversion is being supported by the Magazine Publishers of America group which seeks to build brand loyalty online and bring the magazine industry out of the gutter.