Major League Soccer Selling Jersey Ad Space
Marketing News October 2nd, 2006
Starting next spring, Major League Soccer will be the first major league sports team in the United States to feature ads where viewers can’t help but see… on player’s jerseys. Aside from Nascar, the practice of placing advertisements was only accepted in Europe, Asia, and Latin America. The National Basketball Association and the Major League Baseball Association are also considering changing their policies to allow ads on players sleeves and other areas. The reason behind the change: In a time when major league players salaries are increasing from year to year as television ratings continue to dwindle, teams and leagues are under great pressure to generate additional income through merchandise sales and sponsorships. Add to OnlywireÂÂ



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