In hopes of reaching the pockets of elusive college students arriving to college with loan money overflowing their pockets, advertisers have began sponsoring free-of-charge movies on campus. With “more than $200 billion in spending power” many advertisers are excited about getting their messages on movie college campus movie screens. Like movie previews, advertisers will plaster their promotions prior to the movie’s screening and all “pre-event publicity” at the theatre.

The focus and added value of screening a movie that’s been out for month is that Alloy will focus on screening major motion pictures PRIOR to their public release. “It provides a free venue for college students to hang out and experience a brand new film and fits the idea of a product launch. New film, new characters, new product,” says senior vice president Samantha Skey. Read more about the markets, numbers, demographics, and how it works at Media Life Magazine.