The subjective nature of hiring a quality decision maker will commonly preceed a objective ‘number cruncher’ coming staight out of college. With over 105,000,000 MySpace members and worldwide advertising exposure, the fastest growing advertising medium is hindered in finding experienced online advertisers according to the Financial Times. To catch onto the booming online market you must first seek out experience on your own terms. Set up a web site, an ecommerce site, or a web design business. Learn search engine optimization and computer programming. Use your expertise and keep up on emerging trends.

A Computer Science or Marketing Degree is a dime a dozen. Real hands on experience will get you where you’d like to go in the online world of advertising. “There is a dearth of talent on the agency and marketing side and the online publishing side,” said James Kernan an associate digital director at MediaVest. Unlike conventional advertising mediums, the internet has become a non-linear world controlled by social networks and ultimately the consumer. Finding an online advertising job might be easier than you think when you gain experience by doing it on your own terms. Online entrepreneur is the name of the game. As Larry The Cable guy says “Get er’ Done!”