Needless to say, Palm need a little retouching when it came to their campaigns. Palm recently switched its creative account to Young and Rubicam, a San Francisco agency. With the switch, Palm annoucned their latest advertisement campaign which will target consumers for the brand new Treo 680 smartphone.

Accompany the new hardware is a new ad campaign drawer filled to the tune of $20 - $25 million. Palm has already begun rolling out a variety of new ads backed by heavy-duty content partners TypePad, Google, Yahoo, and the new Palm slogan, “Not just a cellphone. A Treo!”