Paris Hilton may not yet own the world but she’s headed in the right direction. Many thought and were proven right that Kevin Federline’s album would be a flop and it was. But no one could’ve suspected that Paris Hilton’s new album that just hit stores today would be a Top 20 Hit on The Billboard charts. What marketing tactics did she employ that would make people pay a “premium” for what many would believe to be a piece of garbage coming from a dimwitted celebrity? Clever Marketing is the only answer I can think of along with a legion of high priced producers and writers. Not too long ago Ms. Hilton “lost” a sex tape which helped drive her video across the world online. Then there was her hit TV Series “The Simple Life” which capitalized on Jessica Simpson’s “idiot” type personality on her show “Nick and Jessica” on the MTV Network. Don’t forget all of her public appearences and being world renowned as a paid party starter.

All of which led up to the release of her self titled album debut “Paris.” Ms. Hilton denies the rumors that her parents helped in the production of the album but no one can deny that top music producer Scott Storch has more than a ‘weekly allowance’ pricetag. But her estimated $30 million dollar inheritance would be a good start to hiring the team to produce the album. But without all the previous marketing that she’s done, along with a clever publicist, Ms. Hilton’s new album “Paris” would have flopped just like Britney’s beau Kevin Federline.