The Snapple Lady
Marketing News, Bizarre Marketing August 22nd, 2006
Glorious Day! The Snapple Lady is back! Unfortunately, my dreams didn’t come true and she is running around solo in the Big Apple - New York City. I was dearly hoping that …Crackle and Pop would show up. Helping tourists and visitors in Times Square and likely to cash in on the Fifth Anniversary of September 11th (those bastards), Snapple has set up a visitor’s stand to help find their way around town and hot spots of the city. The company’s tag line, “The Best Stuff” referring to their bottle drinks helped drive this campaign to help visitors find “The Best Stuff” in town. Visitors are also welcome to play a variety of games and win prizes.



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