The Story of The Guinea Piggy Bank!
Marketing News, Business Marketing, Business Tips, Small Business, Awareness March 19th, 2007
This is the true story by marketing psychologist, Dr. Glenn Livingston, about making money starting out with an information product on Guinea Pigs.
How I Fired All My Corporate Clients And Went From $ZERO To $28,462 per-month in PASSIVE INCOME - Starting With a $9.99 E-Book On Guinea Pigs!
Here’s the story!
The decision to move out of the corporate consulting sector was a radical career change for me. I fired all of my Fortune 500 clients with the intention of creating new businesses that would provide totally passive income … with no headaches, no client “emergenciesâ€, no ridiculous work hours and no time away from my family.
But There Was One Major Problem!
I had a relatively crazy idea to re-engineer my market research methods (systems for which I’d already been paid millions by clients in the corporate sector) - to work in any area of business, including both established small businesses, and simple niche marketing on the internet. I had targeted the online media as a kind of latecomer to the e-book craze, … but I knew almost nothing about Internet marketing.
Now honestly, I was pretty scared, and I wasn’t sure if it was doable. After all, there’s a big difference in the advertising & distribution methods available to companies like American Express, Whirlpool, Nextel, Lipton and G.E., and those available to ‘the little guy’, - but I had to make this workable for EVERY business.
Well, what happened next was - quite frankly - stunning.
Here’s how it all went down. Much to my parent’s dismay (they had been SO happy to tell all their friends about “my son the doctor”), the first product that I selected for my new “online empire†was a $10 e-book about guinea pigs. No kidding! Don’t ask why – it’s a long story that goes back to my childhood. But it’s also the perfect example of just how powerful this system is.
You see, using just my research system and nothing else - no purchased opt-in lists, no backend products, no SEO, no affiliates and no JV deals - simply buying my own traffic, I was able to start banking $2,000 a month with my guinea pig book.
I quickly tested and duplicated this success in other markets, and within six months after launching my ‘piggy project’ – I had worked up to $6,300 a month in passive income.
It Gets Better
I went back and made some tweaks to this system, and was able to DOUBLE my business in approximately 6 months.
Six months later I DOUBLED IT AGAIN.
And what’s really interesting is that during this time, my web sites attracted a boatload of competitors – yet my numbers kept going up and up (I discovered that when you fully apply the system and make sure you’re really delivering what the market wants, you can make MORE money when you have more competition!)
And … something even more interesting … I’ve used this virtually fool-proof formula to launch site after site after site. Now to be honest, some of these sites are more successful than others. But to date, I’ve not lost ANY money when I followed the formula in full.
Not bad for a crazy idea, huh?
Well, that’s the story of how I first applied my system outside the ‘big brand’ world, and how I started refining it to get it to do what it does today. (I’ve become kind of obsessed with making it better every month!)



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