The All-American boys over at Toyota will not be sponsoring the 2007 Super Bowl as the Buffalo News points out. Instead, they will be tooling around in the new Toyota Tundra Pickup Truck to country concerts and high school footbal games. In an effort to connect with the Bass Pro Shoppers and the Lumber Yard Folks, the company will continue its quest with the Nascar fans and MLB fans. You can expect a series of guerilla marketing and event appearences over the coming months from Toyota. Toyota has a steep moutain to climb as 90% of all trucks bought in the U.S. are from Ford, Chevy, Dodge, or Chrysler.