Visa Sponsoring FIFA World Cup
Marketing News, Television December 29th, 2006
For the past 16 years, the Soccer World Cup’s title sponsor has always been Mastercard. Mastercard and Visa are now battling against each other over who will be the title sponsor for the next two World Cup soccer championship games.
Mastercard is claiming that FIFA breached its contract with them by not allowing them to try to be the title sponsor again. FIFA simply went ahead and named Visa the 2010 and 2014 World Cup Tournament sponsor. Mastercard took the issue to US Courts and FIFA then had to award sponsorship rights to MasterCard. The issue was then appealed and during that time both MasterCard and FIFA have stopped all programs that were going to start in January.


