Fab-u-lous! Acording to AdAge “Wal-Mart Stores has hired a gay-marketing shop, joined the National Gay & Lesbian Chamber of Commerce and begun discussions with activist groups about extending domestic-partnership benefits to its employees.” The Pro-Gay partnership aligns mega supermarkter Wal-Mart with Witcheck Combs Communications, a gay shop widely known for targeting the gay and lesbian markets. After some skeptism by the National Gay and Lesbian Chamber of Commerce, Wal-Mart is turning heads to try and gain important market share in upscale and urban markets. The hope to broden the company’s target market will likely help detour the constant discrimination lawsuits directed towards the company over the last few years.

I can only imagine seeings a change in the design and stock that Wal-Mart will carry after the move. Perhaps the 80 something Wal-Mart greeters will be replaced with former employees of Abercrombie & Fitch decked out in sequence rainbow colored vests. Although Wal-Mart has tried this stunt before, one can only wait and see!