Women to Rule The World
Marketing News, Awareness March 2nd, 2007
More and more, women throughout the world are becoming increasingly successful and influential in the world of small business. Not only are more women succeeding, the total number of would be female titans is also growing.
In Canada for instance, a major Canadian Bank has recently released a market research report that reveals some interesting metrics about that country’s emerging female entrepreneurial dynamic. Fittingly, the study is entitled “Women Entrepreneurs: Leading the Chargeâ€.
According to the market survey, there are approximately 800,000 female business owners in Canada or roughly 2.5% of the country’s population. The total populace of Canada is slightly less then that of California at roughly 32,000,000 people.
The report predicts that there will be one million women who own a small business by the year 2010. An increase of 25 % over the next three years. The female business start-up rate is growing 60 per cent faster than their male counterparts.
60 per cent of the presently self-employed women are what the research report describes as “lifestylers”. Those who are business owners and who have chosen self-employment specifically as a means to balance the demands of work combined with family life.
Interestingly, 70 per cent of female business owners are married. And about 33% have children that are under the age of 12. The average age of women entrepreneurs is 41.
The fastest-growing group among the self-employed are women over age 55 with a growth rate of roughly 4% per year. This growth rate is double that of self-employed men in the same age group.
The study does not reveal however, if this global master plan for female world domination was incubated in Canada or not.



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