Microsoft, Best Buy, and the Boys and Girls Club of America set out Thursday on a 20 city bus tour to educate parents on ESRB video game ratings. The companies will also be teaching parents how to adjust parental controls for the XBOX Live service. The project is titled “Safety is no game. Is your family set?”

The overall goal of the campaign, as I would perceive it, would be to educate and lessen the fears of parents who sterotype violent video games while refusing to purchase them for their child. In that respect, all groups involved on the bus tour will make monetary and moral gains. If XBOX 360 can use this campaign to convince parents the safety of the XBOX 360 then perhaps they can hold their ground when the Nintendo Wii and Playstation 3 launch sometime around the holiday season.