There’s a great article by Fierce Wireless’ Monthly Columnist Gerry Purdy. In this month’s column, Gerry offers his analyis of the mobile media market and speaks to his theory that “Mobile will be the largest media market for advertising of all time.” While that’s a rather profound comment in light of the billions of dollars spent in advertising for print, TV, radio and Internet, mobile is destined to be very important - likely the most important - media market of all time.

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