I was browsing MySpace today and clicked on the “Contact Us” link. To my suprise I saw an image with “Tom’s” face and a cheaply done graphic with a circle and cross through it with the words “You are e-mailing Customer Service, not Tom.”

DUH! True, many people are falsely believed that MySpace was somehow started by this “Tom” guy and the site somehow now has over 100,000,000 members. This just reiterates in my mind that Myspace’s market idea to create this almost “fictious” Tom Anderson character as more of a PR or mascot theme has backlashed.

So much so that Myspace has to draw little cartoons and maps to let users know that Tom Anderson did not start nor runs MySpace. Rather, MySpace was created by a company named eUniverse (who later changed their name to Intermix Media). eUniverse was a marketing and entertainment company who had over 50 million e-mail addresses in their databases, as well as over 18 million monthly web users.ÂÂ

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