Yahoo points out that Mochi Media has created a new advertising network that will allow for the insertion of dynamic rotating ads to be placed in online games. The advertisements will work like Google Adwords with the highest paying bidder per game type or genre of games. The ads will be displayed prior to the start of the game in the loading screens (typically last 3 - 30 seconds at most). Mochi Media will serve ads regardless of where the site is hosted at for the game. Let’s hope this works out for online advertising and we continue to see an uprising of the internet and marketing online.