Apple And Google Start Dealing Ads
Online Marketing September 19th, 2006
Looking to break new ground, Google is playing the busy bee to snag a deal with Apple. After Google’s CEO joined the Apple board of directors, much speculation arose over the future of the two companies. Valleywag’s Nick Douglas revealed that “Apple will soon run loads of Google ads on its online properties, according to an outside source.” (continued below)
“That’s part of Apple’s plan to break into online advertising. In a deal that should bring in several hundred million dollars off the bat, the company will run ads, most notably on its iTunes store.” Google is really getting on the defensive as MSN and Yahoo begin persuing their publishing network deals. Google already has control of MySpace.com’s search results while MSN is working on jumping into Facebook. We can only wait and see how this partnership will work out in the coming weeks.



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