If you run Google Adsense and are wondering why you might not be making as much money as you once did here’s a possible explanation.

Say you start running Adsense on your website with 1 large rectangle. You’re happy making $1 per click. A week later you decide to add a few more Adsense banner ads to your site. You notice that the amount you earned per click has dramatically dropped.

The explanation is simple. When you run Google Adsense with 1 ad you’re showing the top 4-5 paying ads. When you add more Adsense banners to your website, you’re offering the top 12+ paying ads on your site. That simply gives your visitors more options rather than the top 4-5 paying text ads you once shown. Hope this helps all those who wrote in! Keep your questions coming.