Car and Driver Moves Print Features Online
Online Marketing November 10th, 2006

As more and more consumers do vehicle researching online, Car and Driver wants to tap into that growing trend. The company will be moving its’ very popular bar graphic vehicle comparisons report from the print edition (magazine) to their website. Csaba Csere, the editor in chief of Car and Driver magazine contends that there was simply not enough space in the magazine. “We wanted more space in the magazine to be more graphically interesting” said Csere.



Leave a Comment
You must be logged in to post a comment.