Chevrolet YouTube New Years Celebration
Online Marketing, Bizarre Marketing, Television January 3rd, 2007
If you’re like me, you spent New Years sitting at home with a box of Cheetos and Vic’s Vaporub watching YouTube’s New Years Celebration (ok, so you’re not like me then eh?). Chevy sponsored a YouTube hosted New Year’s celebration this year with Warner Music Group artists performing to ring in the New Year. The ‘almost-live’ experience entailed artists uploading their videos right after performances to the website. Even some of the years most popular video-bloggers were featured as New Years Resolutions and encouraging others to upload their own.



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