Cincinnati Bengals Launch ViTrue
Online Marketing October 4th, 2006
ViTrue is a new website where Cincinnati Bengal football fans can create videos and upload them to be part of the team site. It’s good to see professional football catch on to the user generated content move that social networks and sites like YouTube have set the bar for. The Bengals hope to integrate the experience of user generated content into their home games.
The Cincinnati Bengals have become the first NFL team to launch a site where fans can post user-created videos. The new video site, hosted by technology firm ViTrue, … will be part of the Fan Zone section of the Bengals team site.
During a time-out in the Bengals-Patriots game on Sunday, an announcement invited fans to submit videos to the Bengals Web site showing their support for the team. The Bengals will also send out e-mail messages today to 40,000 fans asking for user-created videos. The best videos as voted by fans will also be shown on the scoreboard during home games this season at Paul Brown Stadium.
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