If only Bill Clinton was still our president would this day be registered a national holiday. Durex Hump Day is something the company is pitching following the recent The Pants Whisperer (Horse Whisperer) campaign. The day has been honored to celebrate and use of condoms and safe sex.

From the Durex website on Hump Day “Canadians are horny. And the weekend’s too long to wait. We’ve got needs! So together we’ll take a boring day in the middle of the week and make it sing with the sounds of beds creaking and moans of delight.”