If you ask Google how the Google Publication Ads ‘Beta’ round went they will likely respond that it is a major success and they are planning on rolling out even more features and stretching the program till it breaks. Ask a Publication publisher and they might as well shurg their shoulders and say “meh” over the whole thing. The biggest issue facing Publication publishers using the Google system is how small-scale advertisers can benefit from the program. Some, but not many, publishers have told the associated press that they have receive more traffic and sales where their ads were run.