Euro marketers are toasting to the tune of an unbelievable €83 billion online advertising expenditure by the year 2011. The new report launched by Internet Retailer establishes the European online advertising industry to account for 8.3% of sum online ad spending by 2011. JupiterResearch released a similar report showing search engine marketing in Europe to increase at an above normal rate over the next 5 years.

As internet becomes more widely available throughout Europe, industry expertts are predicting ad spending to continue to grow and search engine advertising to grow at a rate of 58% next year versus 49% in 2005. Read