Ford Launches New Website For Children
Online Marketing September 13th, 2006
According to Edmunds, The Ford Motor Company has decided to launch a brand new web site to entice consumers to become overjoyed about their cars through the useage of online video games and children’s stories. I hope Ford is smart enough to know they are marketing to adults and that the secondary encouragement of a purchase through children has little or no effect on a vehicle purchasing decision. The new site has two games; Dunk The Donut and Turbo Racer. Although you get to try driving a variety of Ford vehicles including the impossible to acquire Ford Shelby GT500, what 40 something consumer would enjoy playing an online game that is poorer quality than the original Super Nintendo?



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