Google is begining to experiment with the way you use the web. Their new contextual based advertising delivery system which publishes sponsorship links at the top of search results (in blue) are being removed if you do not click them. Based on trials by Clickz and other search engine watch web sites, it was discovered that the ads shift positions as you refresh a page without clicking on a blue background sponsor ad. With the countless lawsuits Google is facing, the company hopes this new advertisement delivery system would add value for the advertiser.

Undoubtly, Google will be charging a premium for their new fangled features. I can only wish Google could bounce Adsense ads around my site to increase revenue. We’ll just have to wait and see how this affects Adsense.