After Google recently bought YouTube by offering them $1.6 billion in stock, there was a lot of tension on what to do next with the big purchase. Like Rupert Murdoch and the News Corp. acquisition of MySpace, Google has a big problem figuring out how to make a little return on investment for the project.

Google has recently considered putting ads in the begining and end of user submitted videos. Many speculate that this will hurt the popularity of the video sharing site. However, Google might share ad revenues with users. Google might start paying the people who upload videos a certain amount of money for however many views their uploaded video receives. This could be based on a cost per 1,000 impressions structure or a pay per view type deal. Likely, the person uploading the video will receive $0.01 or less per view. Can you image how much LonelyGirl15 would receive from GoogleTube with her MILLIONS of video views?

Many of these social networking sites, whether it be MySpace, Facebook, or YouTube are far too young to be wisely invested in by corporations. I believe most advertising spending is viewed as the ‘bubble’ which could pop anyday now. The big dogs of the online world are buying out the little guys work of art online to clutter with ads and corporate control. But who can blame the YouTube staff or Mark Zuckerburg from selling their social networking sites? If you were that young and offered that much money, I’m pretty confident you would do right?