iVillage T Shirt Ad Campaign
Online Marketing, New Products December 8th, 2006
iVillage, the online network for women, has recently launched a new advertising campaign for woman that uses t shirts as the ad medium. The shirts say “i see you, i will get to you, i said i will get to you - ivillage.” Sounds a lot like a very worried type of girlfriend or wife doesn’t it? The new casmpaign leads me to believe the powerful campaign is about the empowerment of women and exactly what iVillage strives for both as a company and for women’s rights this month. The iVillage t shirt campaign will be launched with an iVillage Live campaign which will be aired on Bravo and at iVillageLive.com. Look for the ads coming soon.



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