Monster Works For Me Campaign
Online Marketing, Television Ads, Outdoor Advertisements January 3rd, 2007
The Monster.com employment seach engine has just launched a massive campaign titled ‘Monster Works for me.’ The effort includes online, outdoor, television, print, and website re-design. Three television spots will feature a nurse (seductive), chef, and sales person (respectively) on cable and prime time network tv.
“As we went to create the new campaign, we wanted to evolve from our last campaign,” said Vicki Godfrey, vp-advertising and brand strategy at Monster in Maynard, Mass. “The real insight for us was that people work for a variety of reasons. If you peel the onion back, it’s motivating to find out why. Monster is really the only one that can help you by giving the tools and resources to get that done.”
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