A new series of studies from comScore and Avenue A/Razorfish point out that online advertisers should focus their online advertising dollars on search and display with major search engines such as Google Adwords, Yahoo Netork, and MSN Ad Center. The reports reveal that there was a direct correlation between advertising dollars spent per click and the rate of return on investment with actual purchases made through click throughs. The two highest quality ad placements were one’s placed on the left hand side of the screen and in textual format. Graphical images are still known to primarily affect in-the-future buys and brand recognition online. Read Reports