A new study by Gomez and JupiterResearch found that while the majority of shoppers plan on doing their shopping online, whether researching or placing orders, customers are going to be faced with product shortages across the board this Holiday season. The study also revealed most online shoppers are more impatient than ever.

A study by Gomez found that 9 out of 10 Holiday shoppers are planning to shop online and nearly 50% of those shoppers are facing ‘out of stock’ notices when trying to buy online. Another study by JupiterResearch revealed Holiday shoppers will not wait more than 4 seconds for a web site to load before switching online retailers.