In retrospect to the roaming gnome nature, Travelocity’s roaming gnome has disappeared to unknown parts of the world. In a recent television spot from McKinney which starred a very unconvincing gnome replacement, a website was launched to collaborate the marketing shift for GnomeWatch.com - the first ever branded use of Yahoo! 360 webpage builder.

The MySpace/Facebook type website features breaking news updates from investigative reporter Mary O’Hara’s blog. Visitors can join the Gnomewatchers community group on Yahoo! Groups and post their own stories and photos of Gnome sightings via a Flickr account. Traveolicty, an online based travel site, is being rather quick to jump on the ball of social network marketing.