Great Britian has been the industry leader and by far outpaced the United States in online advertising expenditures throughout the years. This makes perfect sense considering in Great Britian the news is very national while in the United States we are more focuses on local and regional concerns. In a nutshell, in the U.K. businesses are trying to capture the attention of the entire country rather than a local market. Online advertising is therefore one of the most realiable and farthest reaching mediums for businesses to use. Read the new report from the New York Times for more information.