Shocked by the widespread epidemic of tastless fast food value menu items, Wendy’s has launched the Bureau For Better Value in order to educate consumers of low cost fast food that actually tastes good! Sounds like a self centered marketing ploy with a little cornyness around the edges. The “MRM Worldwide campaign” features a website made by Wendys which teaches consumers the value and good taste behind the Wendy’s 99¢ value menu with Flash videos and alot of interactive goodies. There’s also a collection of black and white videos with amusing voiceover dialogue. There’s even a video of Frosty and Fries in battle!

Frosty VERSUS Fries Video

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