This advertisement for the Song Playstation 2 is really unique. When you play most video games you are given three lives to play out and death will always be just around the corner. Cruel indeed but take a look at Grand Theft Auto for the PS2 and this ad looks tame. The ad did not receive an award but I felt I would share it here to give it the notoriety it deserves. Notice the cute little cup of coffee sitting next to one of them. They’ll need the energy to stay up and wait for you to get killed.