This is a new advert from the Sugar Industry which aims to educated consumers that moderate sugar is alright for their health. The Sugar Industry really needed to put this ad campaign out at the food industry has widely publicized that damage to the body sugar can cause. The sugar industry wants you, the consumer, to know that sugar shouldn’t be a crime. The tag line of the advert is intentionally clear; “who ants a world where sugar is forbidden.” CooloZr